Secondary Research

THE HISTORY OF TRAINERS

What are trainers?

Trainers, then, are the more practical option out of the two. They will be created with training in mind, will have more technical elements to their design such as added ankle support, shock absorbing soles, and sturdier materials. Although these are designed to be used for sport and exercise, it’s not strange to see people wearing them for style purposes.

Trainers vs Sneakers

It’s could be confusing that there’s a difference whenever sneakers are the same concept or not. It’s often thought that sneakers are just the American name and trainers the British name. much like pants and trousers. However, there are differences between the two, here’s why.

Trainers are designed for sports of any form of physical exercise and are even more detailed. Sneakers are more designed for casual wear. Wheres as these both have similarities, they’re both made with rubber soles, they’re both designed as comfortable footwear and they both can be worn on the street.

Differences Between Sneakers and Trainers

Artist Research

Sneakers go again a lengthy way. In the late 18th century, people wore rubber-soled shoes referred to as plimsolls, as an unrefined trainer, there used to be no right foot or left foot.

Marquis Mills

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That same year, Marquis Mills Converse produced the first shoe made simply for basketball, known as Converse All-Stars. In 1923, an Indiana hoops famous person named Chuck Taylor supported the Brand, and they grew to be recognised as Chuck Taylor All-Stars. These were the best-selling basketball shoes of all time, those times.

During 1936 athletic shoes were once marketed for unique sports. Designers have been made in another way for men and women. They were worn specifically for the Olympics.

 Charles Goodyear    

Screenshot (7)The successive massive development was once vulcanisation of rubber, which transformed shoe manufacturing. Vulcanisation is clearly the technique of melting rubber and fabric together. This molten mixture was then molded to create a sole for footwear that had a tread design. This plan revolution made shoes lightweight, quiet, and flexible. 

The First Basketball Shoe Made

Marquis Converse is the inventor of basketball shoes, first off introducing, his brand, Converse launched their first All-Star shoe and on the grounds that then, basketball trainers have developed into a multibillion-dollar global business.
Shortly after Converse’s All-Star Basketball shoes hit the market, Chuck Taylor joined the business enterprise and allowed his basketball famous name to the new brand in the 1920’s. It was once only a be counted of time before the title caught and the famous sneakers were named after him “Chuck Taylors” or some referred to as them “Chucks”. Instantaneously, Converse All-Stars grew to be the most popular trainer of preference and a fashion statement to the fans.
These trainers have featured as a trend throughout the 21th Century. This present moment, the trainers is now known as Converses. In addition, people still owns a pair of ‘Chucks’ ‘Converses’, in at least one style or colour.

Chuck Taylor might have been the first person to have his star name on a shoe but it used to be Walt “Clyde” Frazier who became the first NBA star to have a signature shoe of his own. In 1973, the sneaker enterprise Puma, approached the New York Knicks superstar and provided him his very own signature shoe – “The Puma Clyde”.

The comfy, fashionable footwear we know today as “Chucks” can be traced all the way back to 1917. This basketball footwear has been the very first basketball footwear ever. The first Converse All Stars had been now not always as colourful as what they are today. In the 1960s, Converse All Stars had been only accessible in two colours; black or white. Therefore Converse decided to produce extra colour varieties at the end of the decade.
Basketball has made a significant to sneaker history records as we know it, first with Chucks and later called the Puma Clyde. The Puma Clyde sneaker used to be designed with suede top and a wider sole for a higher stance making it the most famous basketball shoe in the 70’s. In today’s society varieties of basketball trainers such as Jordans, considering the very first Converse All-Stars have ultimately made their way onto the feet of everyday day-to-day people. The subsequent technology of NBA Stars additionally intended the upward push of a new wave of basketball shoes. Michael Jordan dominated both the basketball and the sneaker world by sporting the most coveted basketball footwear of all time, the Air Jordan XI.

https://theidleman.com/blogs/style/history-of-converse

 

Jan Ernst Matzeliger

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In 1993 he is the inventor that brought his sewing machine to the world. This is one of the best inventions to make sowing less difficult which humans would have to do on a day by day basis as well as our garb and trainers are produced this way.

How this all commenced for him in his early life born in Paramaribo in 1852. Intrigued in manufacturing at a young age, working in machine retail outlets supervised via his father via the age of 10.

At 19, he decided to go to Philadelphia after taking up work as a sailor. There, he was in a position to find quite a few small jobs working with his palms which he was gifted at, in the end turning into the understudy of a neighborhood shoe cobbler and taking activity in crafting footwear.

With his professional possibilities restrained in Philadelphia, Jan Ernst Matzeliger moved to Lynn in 1877, in search of work in the towns with a lot of shoe industry careers. At the time, Lynn was responsible for manufacturing 1/2 of the United States’ shoes.  Jan Ernst Matzeligerinitially struggled to find work in the city, however, he was once eventually employed at the Harney Brothers shoe factory to sew shoes on the McKay sole-sewing machine. It was once then that the wheels commenced turning for him.

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In the Harney Brothers factory, he found the approaches for shoemaking closely, particularly the ultimate step of lasting—the technique of attaching the upper of a shoe to the sole. The most expert laster may want to finish up to 50 pairs of footwear in a 10-hour work period—Matzeliger believed he should create a machine to do the same job more efficiently. Taking the extra step, he requested a job in the manufacturing facility as a millwright, which allowed him to work without delay with the machines in the education of growing his own.

Using scrap materials such as metal, wood, nails, and even empty cigar boxes, Matzeliger pieced collectively prototype of shoe-lasting machines in his spare time. Over the years, he created quite a number of smaller shoe-related machines, but did no longer have the monetary backing to true patent and market them. As a result, townsmen who have been aware of Matzeliger’s innovations stole the thoughts and marketed them as their own. However, constantly a forward-thinker, Matzeliger had a greater imaginative and prescient for his work.

Once refined, the desktop should produce up to 700 pairs of footwear in a 10-hour work day, a marked enhancement over the most 50 pairs that ought to be hand-sewn in the identical time prior to the invention. More importantly, employment opportunities opened up for employees and because of increased production, and the price of footwear decreased significantly, permitting extra people in everyday earnings households to buy terrific footwear.

Unfortunately, Matzeliger wasn’t around long enough to see simply how progressive his machine would become. He contracted tuberculosis and surpassed away at the age of 36 on  24th August 1889. Posthumously, he acquired honors for his creation, together with a reliable government-issued Black History Month postage stamp bearing his face. I am grateful for Jan Ernst Matzeliger for designing clothes and trainers are much easier now.

http://lemelson.mit.edu/resources/jan-ernst-matzeliger

 

How Jan Ernst Matzeliger’s lasting machine has evolved from the 18th and 21st century?

Well, today there are many trainers than we can imagine produced by the lasting machine invention. Today’s lasting machines attach the front and back parts separately, using technology and different types of lasting machines with lots of arms that grabs and pulls the uppers over the lasts. Also, the machines can be set in a variety of different ways and be adapted to each last used.  In addition, additional machines such as a steam bath for leather material is used before it is lasted to get a high-quality shoe. Virtually all factory made shoes are lasted by machine, although there is a specific order to produce them.

Starting from shoe upper lasting, particularly focused on the front part of the shoe up to the last waist. The glue to stick the parts is applied by fixed injectors or moving nozzle or their combined action. Several of adjustable clamps maintain a perfect pulling and positioning of the upper on the insole. The operating cycle operating is completed by two plates that fold down the upper edge to the glued insole.

The 19th-century genius machines were used to cut and stitch the leather, shaping and joining the body of the shoe. The bottom base of the lasting machine is wooden and the top is metal, the length is thinner and taller than the modern machine. The top of the machine is thinner compared to the bottom as its very wide, as this could be to support and hold the machine together. In contrast today lasting machine looks very technical with technology as it has lots of buttons, wires; controls, a bulky built modern style having color and metal supporting the machine. The width of the whole machine and the foot pedal is much wider. Today, there are different shoe lasting machines.

Here are the different lasting machines for other purposes:

Toe Lasting Machine

Pulling Over And Lasting Machine

Pulling Over And Toe Lasting Machine

Pulling Over And Lasting Machine

Pulling-over, Toe And Forepart Lasting Machine

Pulling-over, Toe And Forepart Lasting Machine

Electronic, programmable Toe Lasting Machine full tracers

http://shoegazing.se/english/2015/10/25/history-the-lasting-machine/

https://www.assomac.it/pubblico/en/merceologia/b03-shoe-lasting-machinery

BILL BOWERMAN

screenshot-8.pngBill Bowerman, born in Portland in 1911, graduated from the University of Oregon, where he excelled at football and music events. He coached high- college football and athletics earlier than taking the job in Oregon.

During his career at the University of Oregon, Paul coached 24 person National Collegiate Athletic Association track champions and led his teams to 4 countrywide titles. In 24 years as a coach, his Ducks teams completed sixteen times in the pinnacle 10.

Bill, who coached at the University of Oregon from 1949 to 1972 and was once on Nike’s board until the last 12 months due to the fact he passed away at the age of 88.

Screenshot (10)He experimented quite a few methods to make a lighter, extra bendy shoe for his athletes when he invented the first light sole in his collection using latex, leather, glue and his wife’s the waffle iron. In 1964 he teamed up with one of his former athletes, Phil Knight, to make investments $500 every and make 330 pairs of the “Waffle-sole” shoes. They offered them for $3.30 every at song occasions from the boot of Phil’s car, this was once the first step towards launching Nike, named from the Greek goddess of victory. Now it’s one of the most popular sports brands, therefore being a multi-billion-dollar shoe and garments company.

screenshot-9.pngIn 1967 Bill additionally helped to promote jogging with a book on going for walks as exercise. The Nike chairman  “He used to be for so many of us a hero, leader and most of all teacher,” Mr Knight,, said. “My sadness at his passing is beyond words.” Paul Knight has referred to as Bill the largest effect on his lifestyles after his parents.

Two months ago Nike confirms silhouette of Bill Bowerman would show upon Nike running footwear alongside a smaller “swoosh”, the company’s trademark.

To pay respect, Nike confirms the silhouette of Bill Bowerman would appear on Nike running shoes alongside a smaller “swoosh”, the company’s trademark.

Nike has produced a versatile of  iconic shoes over their existence but their most popular include Nike Air Max, Nike Dunks, Nike Jordans, Nike Air forces, Nike Vapour air max

https://www.expresstrainers.com/page.php/thistory

https://www.highsnobiety.com/2017/03/30/nike-waffle-trainer-history/

https://lemelson.mit.edu/resources/bill-bowerman-and-phil-knight

How Nike turned athletic shoes into fashion in today’s society?

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 Decades ago, the first Nike shoes had been made the created of a waffle iron. Bill Bowerman wanted his trainees to have footwear except for spikes under the soles to enhance the grip when running on an unnatural surface. As runners desired something that should make them experience a lighter weight when running.
Although Bill used to be only part of what made Nike so profitable and popular in the world today. It was because of how Nike transformed the organization into an empire that actually made it the largest athletic company in the world.

Today, Nike would make athletic footwear fashionable. Nike has for a number of fashion icons, collaborating with other athletic trainer companies. Some of these icons and celebrities consist of, Karl Lagerfeld of Chanel, Little League movie star Mo’ne Davis, Kanye West, and fashion designer Alice Temperley. 

Trainers were affordable for many people in the early days of the 1890s when Nike was promoted. But now the price has increased ranging at £100 and up because of the tremendous time invested in building a high-value image, especially the materials to produce the shoe.

The trainer industry increased by different brands producing trainers too. Therefore the market grew and prices started to drop due to the fact of competition. Later on, the First World War ended, people started to use their quality time for sports and fitness. The request and the need for athletic shoes grew. Soon after that, businesses started out to mass produce them and to promote them at a lower cost. When it’s coming up to a celebration day Brands tend to promote sales and discounts, therefore, it would be cheaper for people to buy their presents at a reasonable price.
Several athletics trainers nowadays are now as fashionable as they are effective for sports. In addition to fans desired footwear to for the reasons of the comfort in their feet when worn, stand out and feel fresh. Its seen that athletic shoes are a higher price, than normal sneakers being worth nearly £200 the reason for that athletic footwear more stylish in a sense. Also, Nike has produced clothing merchandise too as that will always be trending.

http://www.oprah.com/oprahshow/the-evolution-of-the-nike-shoe/all

This has inspired and influenced me one thing to do practically in my project is to choose Nikes variety of shoes in my commercial because it’s an iconic brand and one of my favorite brands too and most everyone can relate to wearing Nike because it’s worn internationally. I have an idea to add slogans representing this icon brand in my video too.

 

The invention of Adidas

Adi Dassler          

Screenshot (12)It was actually invented by two brothers of Rudolph and Adi Dassler together they worked in their parents’ home to create running shoes with spikes on them. Then, in 1936, Adi traveled to the Berlin Olympics and persuaded Jesse Owens who was an American field track athlete, to use their shoes. After winning four gold medals, Jesse promotes the Dassler brothers shoes. They parted ways in 1949, when Rudolph Dassler created a brand called Puma, were back in the day was named (Ruda). The Adidas was then owned by Robert Louise-Dreyfus, then in 2002 Herbert Hainer took over from him.

Where Did Adidas Originate

Adidas originated in Herzogenaurach, in Germany. At this point, the company was still owned by both Rudolph and Adolf Dassler and was called ‘Gebrüder Dassler Schuhfabrik’ in translation to English the (Dassler Brothers Shoe Factory).

Rudolph Dassler                   

screenshot-13.pngAdidas vs Puma

Later on, the two brothers had a feud at some point of the second world war, it’s stated Adi rushed his family into a bomb refuge that Rudolph used to be in with his very own family. When Adi entered the refuge shelter he was quoted “the bastards are back again” in reference to the allied bombing planes However Rudolph is said to suppose he thought that remark was about himself. Rudolph was later picked up by American armed forces and accused of being a member of the Waffen SS, which he wasn’t, and he was mistaken it was his brother that had turned on him. The brothers never made peace with each other and had a fierce rivalry until they passed away. They’re now buried in the same cemetery but their graves are as far away from each other as possible.

This inspired and influenced me to present Adidas trainers in my practical project this is because its a famous brand that has been around for decades and I like the detail of the brand.

https://theidleman.com/pages/the-history-of-sneakers

Puma trainers Rudolph Dassler

After the Dassler brothers separated over an argument. Rudolf Dassler established a company called PUMA in 1948.  a long line of success.

The first football boot was produced in 1948 called the ‘ATOM’ and it was worn in the first football match after the war by the name of Herbert Burdenski. The man scored the first-ever goal and won the match several members of the  Back then all West Germany team wore them in the first football match against Switzerland in 1950 to support PUMA, The players were convinced that the trainers improved their performance. In 1952 collaborates with the national team coach Sepp Herberger to create the world’s first football boot with screw-in studs under the sole. The outcome was a  successful product launch.

 

Rudolf Dassler moved into another building with 13 of his employees, converted the storage area into a large factory. This is where PUMA’s headquarters was situated at.

screenshot-14.pngThe year of 1957 the first elements of creating PUMA’s logo. A description of a bold gothic appearance.

 

The Olympic Games in Rome, Armin Hary wins a gold medal in the 100m competition along with the Puma trainers on his feet. It’s been said the first sports shoe manufacturer to use the  vulcanization technology method.

Pumas greatness increases when the Brazillian football legend, Pelé wins the World Cup as screenshot-15.pngthroughout the game as Pumas football boot supported him. The third time Brazil won the World Cup title. Later on, the magnificent Pelé is honored as “Football Player of the Century”.

Usain Bolt, who finishes his second successive Olympics won three gold medals, proves his high status as a sporting legendary legend in Puma screenshot-16.pngstyle by becoming the first man ever to win both the 100m and 200m Olympic titles.

Overall Puma is well known for athletes wearing their magical boots, winning several medals in the sports industry

 

inspired and influenced me one thing to do practically in my project

https://successstory.com/companies/puma

https://footdistrict.com/en/blog/history-of-puma/

How Puma is different from then to now?

Puma shoes have a unique design to other trainers, using a technology called (Lite Injected Foam Technology) this is whats injected inside the shoe moulds. Correspondingly, this decreases the weight of the shoes which makes the shoes very light and rapid. Furthermore, it saves the materials, therefore, cheaper to make and cheaper to buy.

Puma shoes designed for the feet to breathe some fresh air which makes the shoes smooth and comfortable for the wearer. In addition, the Puma shoes have grips on the sole, made to prevent friction and sliding so it protects the person who wears them.

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Released 2019 Puma RS-X Trophies
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Released 2018 Puma x Sesame Street Basket
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”Super Atom’ the world’s first boot with screw-in studs, launched in 1952

The start of the Puma trainer was specifically made for sports as you can see the football boot with the studs at the bottom, the sole very thin so that it’s lightweight. Where-as over the years the brand has improved its quality, and look fashionable to wear with everyday outfits. On their website, customers can now customise the colour of 10 parts of the shoe, from the Puma logo to the sole they desire.

In addition, the logo has gotten much bigger and bolder to emphasise and show that its the brand of Puma such as the bright red 2018 Puma shoe. This logo implies the strength, speed and the power that Puma has in its brand and shoes. Whereas before the Super Atom has a smaller image of an animal running under a pole, therefore, it doesn’t show much power as the new logo showing how high the animal can jump over the big capital letters of PUMA.

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The Puma personality has always connotated the speed, agility, and strength of its shoes especially seeing photos of athletic people wearing Puma shoes expressing strength by their face features of them working out.

 

Here’s how Puma has attained No. 1 position in Sportswear Category

https://www.complex.com/sneakers/2016/11/how-puma-is-changing-the-sneaker-landscape-for-2017

 

Now the industry has evolved to create different types of trainers such as:

Slip-On Sneakers

Vans so easy to put on so far there are no laces to be fiddling about with. Paul Van Doren introduced this to the Vans collection in 1980 with the well known black and white checked print designed.

Most popular Trainers

Converses

First created a classic silhouette that has been around forever the Converse Chuck Taylor, Air Jordans, and most basketball shoes. Adidas NMD which was first launched in 2015, it became extremely popular as for the famous brand Adidas, for its comfort, style, and several colours to chose from. Designed for everyday wear especially is people walk or go to the gym a lot.

Nike Vapour Air max

Next on the list are Nike Vapour Air max, launched on March 26, 2017. This trainer Nike Vapor Air Max features the most Air in the sole of any Nike sneaker. The unique design looks fascinating especially if the sole is a clear colour as well as walking on an air bubble is really comfortable.

Air Force 1 trainers can never get old it’s one of the most icon trainers, Nike made these in  1982. I just loved the way there shaped they have simple detail but look cool, this trainer suits every colour you can think of. The original white pair works with everything in your wardrobe.

Air Max 97

The Air Max 97, is a classic retro sneaker, the right amount of chunkiness at the bottom. I love the style of the shoe being slender, the reflective effect around it. launched in 2017 to celebrate its 20th anniversary, the silhouette has seen a significant image because of its shape and height. It’s very high in popularity not just because of the color coordination, the reflective makes the shoe very flashy, and surprised as this effect uncommon being on trainers.

Air Max 95

Air Max 95 originally released in 1995, it reappeared 10 times in the past over the past 23 years from 1997 to 2015; it was the first sneaker to feature visible Air bubbles in the sole. this classic Nike runner is regarded as one of the most popular sneakers ever.

The Adidas Yeezy created by Kanye West having an impact on the sneaker culture. Released in 2015, sold out instantly. Since its first launch, the shoe has an abundance of colors and an improved V2 model too. I guarantee these sneakers won’t be sitting on shelves anywhere. Perhaps online through well-known websites with authentic sneakers.

Air Jordan 1

As Michael Jordan’s first signature with Nike, the Air Jordan 1 was said as one of the most popular sneakers ever. Back in the day, most everyone had a pair on their feet, or some were ruthless to get these. Of course, this started in 1985 when released, the high-top silhouette is really significant featured a little small hole in the toe area, a distinct Nike Swoosh, and the now famous Jordan basketball and wings logo on the ankle.

Best Trainers Ever Made

Another highly contentious statement but for this, you have to include the pairs that have innovated new ways of approaching how to make sneakers. Chuck Taylors, Keds Canvas Shoes, Adidas Gazelles, Adidas Boost Ultras, Nike Dunks, Air Force 1s, Air Jordans, Reebok Classics and ASICS Gel Lyte III all make our list.

Wedge Sneakers

These revolutionized the female sneaker market in recent times when Isabel Marant first came up with the idea. They made classic sneakers taller and more feminine for the female market (as well as giving them a couple more inches in height). Isabel Marant has since come out to say that she finds all copies of her innovation vulgar, but we’re big fans of some of them.

Gym Shoes

In 2012, Nike changed the footwear industry by introducing Flyknit, a woven yarn material that could be used to create lightweight, formfitting, seamless uppers. While the material can be found all throughout Nike’s catalog today, the first sneaker to use it was the Flyknit Racer. Six years later, the Nike Zoom Mariah Flyknit Racer pays homage to the original with a Volt/Black colorway.

Gym shoes, or running shoes, have gone through a huge evolution themselves over the years. What started as a dress shoe with cleats developed into a canvas shoe with rubber soles and then later, leather shoes with more bounce in the sole.

More recent innovations include FlyKnit uppers, Boost Technology, sock-like uppers and even Vibram 5 finger sneakers that your toes slip into. Gym shoes are most commonly seen in vibrant colourways nowadays and have bridged the gap even more between performance and fashion.

 

The book of how shoes are made?

Shoe-Lasting-Machine

Swapping Soles of shoes